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As teachers, let’s borrow from the branding successes of major companies who use storytelling to successfully brand themselves and their products. We, as teachers, can also tell stories to brand our classroomsas well as the learning experiences that will take place the...

October 16, 2015

Companies use branding all the time when they push their products into the market. They want to influence the way you perceive them as a company and the products they put into the market.

Branding is about intentionally evoking a desired emotional response in a customer...

September 21, 2015

Project Based Learning is a great model for unit planning and deeper learning. Some teachers are going further by anchoring a semester or a year in a unifying, engaging and provocative premise.

This helps them "brand" their classroom to better connect the dots betw...

August 18, 2015

Companies use branding all the time when they push their products into the market. They want to influence the way you perceive them as a company and the products they put into the market.

Branding is about intentionally evoking a desired emotional response in a customer...

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