Companies use branding all the time when they push their products into the market. They want to influence the way you perceive them as a company and the products they put into the market.
Branding is about intentionally evoking a desired emotional response in a customer, client or target audience. The way you frame your classroom experience can evoke an emotional response in students as well. Founder and CEO of Amazon, Jeff Bezos, says “your brand is what other people say about you when you’re not in the room.”
So what’s your classroom brand? What do you want students, parents and colleagues to say about you and about your class when you’re not in the room?
You have the power to influence this and to frame this.
Using branding to your advantage can help create a transformative experience for students participating in your classroom throughout a year, or more.
We don’t always have control over what we teacher, but we do have control over how we teach and how we frame what we teach.
See how this teacher in Alberta took her general 9th grade science curriculum and transformed it into a powerful, branded experience for her students. I can only imagine what these students would say about this class when their teacher isn’t in the room.
Want to dive deeper? Visit our PBL Consulting Services Page to learn more about our immersive workshop on Project Based Learning.
See additional examples of educator created Project Based Learning Units on our PBL Sample Project Resource Page.